The SportsMavericks.com has been created to bridge the gap between parents and athletes while trying to balance the pursuit of academic excellence and sports participation. The TV Show is designed to entertain, educate and motivate parents to participate fully in the academic and athletic process of their athlete. Our talk is straightforward, spontaneous and unscripted by experts. Our celebrity guests and hosts will add the spice and color to the show’s original content.
Target Market
The SportsMavericks.com is currently the only television original content program that has been developed to target the parents of high school, college and professional athletes between the ages of 16 and 34 across America. Our niche market encompasses the parents of elite athletes representing over 12 million mothers and fathers. Our TV Show will also appeal to and attract millions of athletes as interested viewers. Based on the tremendous success of our “Pilot Radio Program,” the show has uncovered an untapped segment of the multibillion-dollar sports industry. The SportsMavericks.com programming is positive, stimulating and provides cutting edge matters that address tough issues and topics that will challenge parents and the student athlete to stay ahead of the curve.
The Numbers & the Team Sports
The Sports Mavericks.com has a potential viewing audience of 12 million parents and over six million student athletes. The number of students participating in team sports has increased over the years and shall continue to grow according to the NCAA Research Analyst, Lisa Greer Douglas. “The participation of millions of young girls into sports programs at grade school, high school, college Olympics, World Games and the Professional Sports ranks has certainly contributed to the ever growing number of student athletes,” says Douglas.
Brand Recognition and Extension
A sport celebrity will appear on the TV Show each week and participate as a guest host to introduce other sport celebrities. The show will also invite non-sports VIP’s as well as high-ranking community leaders who are professionals in the business of sports and education. In addition, to demonstrate the dedication to community, family, school, team and academics, a parent(s) and student athlete will annually receive the Sport Mavericks TV Show All-American SportsMavericks.com Award, and the Sports Parent Award. Past winners: Max Starks, Steelers; Chris and TJ Leak from Florida and Tennessee respectively; Jennifer Magley, Florida and Vince Young of the Tennessee Titans.
Sales, Sponsorships Licensing The SportsMavericks.com has defined demographics, which provides an increasingly popular and effective means of stretching sponsorships and advertising dollars. The free-spending 16 to 34-year-olds are coveted by brand clothing, electronics, automotive, music, jewelry, books and movies which will lead to many licensing brand opportunities.
Strategy/Barriers to Entry The SportsMavericks.com is establishing market partnerships to leverage the existing market channels, accelerate market adoption and fortify our market position. Trademark applications have been filed to protect core name and concepts.
Investment Criteria
Competitive Advantage. The Show’s signature Pro-Ready Impact Principles have defined our show, and made it the No.1 choice for parents of athletes.
Brand Recognition. We are recognized on all major Internet search engines and have received preferred status for several years under our host name and Sport Mavericks, Smarttalk for Parents of Athletes.
Extending Brand. Trademark the name SportsMavericks.com and extend the brand to clothing line, book club and videos.
Technology. Today, talk shows are receiving a lot of help from hand held iPods and Internet Radio and TV. We are a good fit for that market with our target audience on the go.
Exit Strategy. Investors’ potential return is at least 10 times their initial investments. Initially, returns could be taken from advertisement revenues generated from Internet radio sales.
Market Opportunity. We are the only original TV content that targets parents of athletes as an audience. We have demonstrated a strategy that has created a new niche market that is virtually untapped and represents a market worth more than $100 million and tremendous licensing opportunities. On a minimum budget, we were able to target over 150,000 listeners every week on Internet radio. We feel that appearing live on television while broadcasting on Internet radio will only extend our brand.
